Amy M. O'Grady

Hello! My name is Amy M. O’Grady, and I am a results-driven, accomplished, and growth-focused Executive Director of Marketing Campaigns and Events with significant experience in generating multimillion-dollar sales, increasing ROI, elevating customer engagement, enhancing brand awareness, maximizing event attendance, boosting social media engagement, generating new leads, optimizing member experience, accelerating conversation rates, and improving search engine results. I am proficient in managing product marketing programs, realizing digital marketing campaigns, integrating digital marketing tools, organizing special events, coordinating trade shows, leading data-driven advertising initiatives, negotiating key contracts, refining sales and marketing channels, administering marketing trends, controlling budgets, minimizing expenses, optimizing resource allocation, maintaining quality, and defining key performance indicators.

I am highly skilled in developing, leading, and inspiring peak-performing sales, marketing, and merchandising teams overseeing daily operations, executing strategic projects, optimizing website traffic, conducting data analysis, implementing event strategies, communicating effective brand messaging, promoting digital transformation, and achieving higher attendee satisfaction scores. I effectively increased sponsorship revenue and reduced event costs by cultivating, nurturing, and maintaining key partnerships with external organizations and sponsors. I excel in collaborating cross-functionally, expanding online reach, increasing customer satisfaction and loyalty, introducing creative event formats and technologies, reducing event-related incidents and issues, engaging the targeted audience, and cultivating a community of brand advocates.